WHAT'S IN YOUR BUTTERFINGER?
This Butterfinger campaign answers the number one question of all Butterfinger snackers, what exactly is in a Butterfinger? “Crispity crunchity, peanut-buttery” is the candy bars iconic taste description, but nobody can guess the ingredients past that. Utilizing the clever, tongue-in-cheek tone the brand uses, this campaign asks all Butterfinger and candy enthusiasts alike their thoughts on that question. Using social media,and print ads to engage with their audience by using the hashtag #MYFINGER.