Brand Guidelines 2023

While examining the previous brand guidelines deck, built in early 2021, it became clear to the OneTen Sling team that the deck
itself wasn’t being utilized by the Sling marketing team due to the density and designer-centric nature of the 80+ slide deck.
In an effort to make the guidelines more approachable, informative, and user-friendly for all teams, OneTen set out to
reconstruct the deck from the ground up in Quarter 1 of 2023.

By examining the existing guidelines and identifying areas that could be updated, condensed, or omitted altogether,
the team condensed the deck down to 35 slides and revisited each section to optimize for clarity and conciseness
while reflecting the most current evolution of the brand.

In its current state, the deck is meant to act as a sequential walkthrough, introducing each piece of the brand
step-by-step, culminating in the sum of these parts with the static, motion, email, and Google slides toolkits. This deck
was presented to the new Sling Vice President in April of 2023. As it currently stands, the guidelines are a living document
that is co-owned by OneTen and the Sling brand team and is built in a way that allows for evolution over time.