The OneDrive team focused its social strategy on speaking directly to key groups, including artists, creators, families, and business owners. With a more product-forward posting strategy, we shared tutorials, nostalgia, and real-world use cases to highlight the best features that OneDrive had to offer.

We learned that our audience was eager to engage in two-way conversations with the brand, so we incorporated CTAs in the post copy and added social media games for easy interactions.