OneDrive
The OneDrive team shaped its social strategy around audience-focused design, creating visuals and stories that spoke to artists, creators, families, and business owners. With a product-forward approach, we built a consistent look for tutorials, nostalgia posts, and real-world use cases, highlighting OneDrive’s best features in a way that felt friendly and inspiring.
We also leaned into interactive storytelling by adding clear calls to action and playful social games. Thoughtful layout, motion, and copy turned posts into designed experiences, inviting followers to engage and making OneDrive feel both useful and creative.
Top Performing Posts
October 2023 - July 2024
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Personalized Creative
Personalized Creative was a reactive fan engagement strategy designed to build rapport with the OneDrive community by keeping conversations alive. Using text posts that prompted user actions, we created opportunities to engage directly with our audience. This included producing graphics such as personality pieces based on profile details, custom X headers, PC wallpapers, or simple congratulatory visuals for user accomplishments. We worked closely with the community team to quickly respond to small wins shared by users and delivered personalized graphics using templates for efficient turnaround.
Personalized creative posts drove the majority of our engagement through all four quarters of 2024.
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1.5 Million
Total Followers
OneDrive Stats 2024
5 Million
Total Impressions
92,000
Total Engagements
105,000
Total Video Views
