March Madness Campaign 2023
The Ask: To create an ad campaign for the 2023 NCAA March Madness tournament that would build upon the previous year's success and propel the Sling brand forward with new and creative solutions.
Deliver three distinct concepts that capture the essence of March Madness without using assets directly from the NCAA.
In response to concerns regarding the authenticity and recognition of player faces in stock imagery, explore alternative approaches
to creatively distort player faces.
The Campaign
The Solution: Create original artwork for the ads that align with current collegiate sports trends and choose stock imagery that authentically portrays college players. Merging the beacon imagery used across the Dish enterprise with the basketball imagery, we can continue to push the Sling brand forward, ensuring a compelling campaign that resonates with the target audience and reinforces our position in the market. The “March on with Sling TV” lockup adds a unique identity to the campaign, distinguishing it from competitors.
Paid Social Media
The Wrap Up
Success! The client was highly satisfied with the outcome of the project specifically praising the campaign's success in building
upon past achievements, producing authentic-looking work, and propelling the Sling brand forward. The client also noted that the
use of the new darker blue tones was effective in enhancing authenticity and showcasing the quality of March Madness coverage offered by Sling TV.