The Mission

To further the awareness of the entertainment offerings by Sling TV through the production of creative marketing campaigns rooted in data-driven marketing strategies.

Social Media

Solution: Grow Sling's social media by pivoting design strategies to allow for less-branded social posts that break away from monotonous templates and over-played concepts to allow for creative posts that break away from strict guidelines to give Sling's socials voice and tone more life and creativity to allow for better engagements.

Problem: Rethink the Sling social media strategy to continue to
grow the followership while building better engagement across all
social media platforms.

Miscellaneous Posts and One-Offs

  • May the Fourth be with You

  • National New Mexico Day

  • Anna Faris Birthday

  • National Washington Day

  • 40th Anniversary of Cheers

  • National Waffle Day

  • Poll Results from Sling Viewers

  • 35th Anniversary of Princess Bride

  • National Washington Day

  • National New Mexico Day

  • Discovery+ Comes to Sling TV

  • 21st Anniversary of the iPod

Other Sports Creative

As our larger campaigns could span over 400 designs across digital, device, editorial
and social, our team consistently delivered high-quality campaigns for sports with
smaller viewership and secondary campaigns that ran alongside their counterparts.

Brand Guidelines 2023

While examining the previous brand guidelines deck, built in early 2021, it became clear to the OneTen Sling team that the deck
itself wasn’t being utilized by the Sling marketing team due to the density and designer-centric nature of the 80+ slide deck.
In an effort to make the guidelines more approachable, informative, and user-friendly for all teams, OneTen set out to
reconstruct the deck from the ground up in Quarter 1 of 2023.

By examining the existing guidelines and identifying areas that could be updated, condensed, or omitted altogether,
the team condensed the deck down to 35 slides and revisited each section to optimize for clarity and conciseness
while reflecting the most current evolution of the brand.

In its current state, the deck is meant to act as a sequential walkthrough, introducing each piece of the brand
step-by-step, culminating in the sum of these parts with the static, motion, email, and Google slides toolkits. This deck
was presented to the new Sling Vice President in April of 2023. As it currently stands, the guidelines are a living document
that is co-owned by OneTen and the Sling brand team and is built in a way that allows for evolution over time.