2023 Stanley Cup Playoffs
The Ask: Craft an ad campaign for the 2023 Stanley Cup Playoffs that aligns with
the ongoing March Madness and NBA Finals campaign.
In the midst of a highly competitive sports streaming market, our goal is to create a standout campaign that captures the
exhilarating energy of the NHL Playoffs while maintaining consistency with the NBA Finals and March Madness to continuously
remind sports fans that we offer unparalleled coverage of live sports.
The Campaign
The Solution: Building upon the success of March Madness, we take the next logical step with Sling Sports, ensuring consistency while capturing the heightened intensity of hockey. This campaign keeps the iconic beacon imagery used in previous campaigns, then builds on it by including high-intensity players and a cool blue frost. This campaign will ignite excitement among NHL fans, enticing them to experience the exhilarating action of the Stanley Cup playoffs exclusively on Sling TV.
Sling Branded Jersey Swaps
The Wrap Up
#Winning! Leveraging the momentum of the March Madness campaign, the client commended this concept for seamlessly evolving the brand while distinguishing itself from other Sling campaigns and competitors. The incorporation of branded jerseys elevated the authenticity of the player imagery, representing Sling as the clear winner for streaming live sports.
